Leanora BB Hypnotherapy Services - Case Study
- Mar 23, 2023
- 2 min read
Leanora contacted me to enquire about a website. We talked through the different platforms and looked at some website examples - we decided that Squarespace would be a good fit for her.
She had already drafted most of the website copy, sourced some testimonials, taken a profile photo and started to think about her logo, so I was really able to hit the ground running with the website content.
Leanora had mentioned that she really liked burnt orange as a colour, and I found that she had used a lovely photo of a sunset over mountains on her LinkedIn profile. This photo was available for free via Unsplash and contained some great colours, which I was able to use for the website colour scheme.
I created a draft site in Squarespace, using the initial content I had received. Leanora and I then had a Zoom call to discuss the design, structure and overall look and feel. Leanora was than able to review the draft site at her own pace, check the initial content and pull together missing content.
I also worked with Leanora via Zoom to purchase her domain via Fasthosts, set up a new gmail email account and a Google Business Profile.
Leanora's daughter had drawn some logo ideas. We reviewed these together and created a brief in Photoshop for graphic designer, Jo Thompson. Jo was able to trace the preferred drawing and incorporate it into a vectorised logo, which Leanora will be able to use on all manner of marketing materials, including posters and banners. The logo was created in both a horizontal version for the website and a stacked/ square version for social media. I was also able to use part of the logo for Leanora's favicon (browser icon).
Once the site was ready, I connected the domain and made it live, doing a final snagging check on both the desktop and mobile versions. I also set up Google Analytics and Google Search Console, and drafted some instructions so that Leanora can update the testimonials section, and amend copy and photos.
I found the case study on Leanora BB Hypnotherapy Services really interesting, especially the part where it explains how personalized approaches made a noticeable difference for clients. It makes me wonder how much trial and adjustment goes into finding the right techniques for each individual, since what works for one person might not work for another.
Reading it also got me thinking about the importance of presentation and clarity when sharing detailed information. Whether it’s documenting a case study or polishing written work with an Online AI Content Editing Service, small refinements in how something is communicated can really change how engaging or understandable it feels, which seems especially important for topics that are complex or sensitive.