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BlackTeal - Case Study

I was contacted by Nick Duck, a chartered surveyor from Highams Park, who had recently set up his own property consultancy, BlackTeal Investments Ltd.

Nick already had a good sense of what he wanted from his website and had worked with a designer on his logo and colour scheme.

Using Wix, Nick and I worked together on the first draft of the website, establishing the structure and overall look and feel. This then enabled Nick to go away and work on drafting copy and sourcing photos.

We used stock photography websites for the photos but hit a snag when some of the photos that Nick had selected were for marked for editorial use only. This meant they couldn't be used commercially, by a business. However, because Nick had given a clear brief about what kind of photos he wanted, I was able to source replacements that worked just as well.

Once all copy and photos had been uploaded, I formatted the mobile version of the site and added the metadata.

When the site was live, I set up a LinkedIn business page and a Google My Business listing for BlackTeal, along with Google Analytics and Google Webmaster Tools.

I have since added a blog/ news feed to the website, which Nick updates himself, when he has new property requirements, testimonials and other news to share.

I also set up a MailChimp template which Nick uses to send out regular updates to his subscribers.


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